You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing New Product Research.
ANA has found 205 results for you, in 232 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research reports

Qualitative research on Be-Ro/McDouglas development

Ranks, Hovis McDougall are considering a 'one-grand'strategy for flour, in which 'McD' and 'Be-Ro ' could becombined under the 'McD' name. The advantages of thisstrategy are that it would strengthen McDougall's tradingposition. The broad...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 3, 1972
×

Citation

, C. (1972a, October 03). Qualitative research on Be-Ro/McDouglas development. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-be-ro-mcdouglas-development


Research reports

Fish Cakes shapes research

The possibility that different shapes of Fish Cakesstimulate greater consumer interest had been indicated inprevious research. Two different marketing routesare available: as an addition to the current range,or as a replacement to the standard...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1972
×

Citation

, C. (1972a, September 01). Fish Cakes shapes research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/fish-cakes-shapes-research


Research papers

Identifying the early adopter of new industrial products

In that the aim of our research was to help practitioners identify 'early adopters' in the expectation that concentration of marketing effort on them would accelerate market penetration, a factor analysis was undertaken to try and define a set of...

Catalogue: Seminar 1972: Segmentation And Typology
Author: Michael J. Baker
June 15, 1972
×

Citation

Baker, M. J. (1972a, June 15). Identifying the early adopter of new industrial products. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/identifying-the-early-adopter-of-new-industrial-products


Research papers

Agitative market research as a guide in developing new products

The attitude of the marketing people to market research fluctuates along with the business barometer. Market research is something of a whipping-boy: in moments of optimism, it is praised and asked to do more than it can, in periods of gloom it is...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Peter Zernisch
June 15, 1972
×

Citation

Zernisch, P. (1972a, June 15). Agitative market research as a guide in developing new products. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/agitative-market-research-as-a-guide-in-developing-new-products


Research papers

Agitative market research as a guide in developing new products (German)

The attitude of the marketing people to market research fluctuates along with the business barometer. Market research is something of a whipping-boy: in moments of optimism, it is praised and asked to do more than it can, in periods of gloom it is...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Peter Zernisch
June 15, 1972
×

Citation

Zernisch, P. (1972a, June 15). Agitative market research as a guide in developing new products (German). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/agitative-market-research-as-a-guide-in-developing-new-products-german-


Research papers

Research on the launching of new publication

Much has been written about the market research techniques which can be of value to a company launching a consumer product. However, very little has been written which relates specifically to launches of new publications. This paper discusses some of...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Authors: R. A. Roberts-Miller, R. Woodhouse
June 15, 1972
×

Citation

Roberts-Miller and Woodhouse (1972a, June 15). Research on the launching of new publication. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-on-the-launching-of-new-publication


Research reports

Qualitative research on 'Berkeley 100s'

The research objectives were:1. To explore reactions to the cigarette, the pack,name, house of origin, and the amalgamation ofthese features;2. To assess reactions to the advertising treatments(the 'manifesto', and other expressions), and howthey...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 9, 1972
×

Citation

, C. (1972a, June 09). Qualitative research on 'Berkeley 100s'. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-berkeley-100s-


Research reports

Qualitative research on Power Tools

The main objective of the research was to assess the compatibility of theWilkinson name with domestic power tools. What product,performance, service, price expectations are generatedby the idea of an electric drill from Wilkinson: whatthe properties...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 8, 1972
×

Citation

, C. (1972a, June 08). Qualitative research on Power Tools. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-power-tools


Research reports

Qualitative research on the Bissel hand sweeper

Bissell has developed a small hand sweeper which isdesigned as a "crumb brush" type of product. Exploratory research was undertaken to assess thelikely appeal of the product and its perceived usage. About this collection:Peter Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 3, 1972
×

Citation

, C. (1972a, June 03). Qualitative research on the Bissel hand sweeper. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-the-bissel-hand-sweeper